100% engineered for men. Instant and effective removal of dandruff flakes. Keratin strengthens the hair. Zinc Pyrithion effectively and gently removes dandruff flakes. Allantoin soothes itching and reduces any redness that dandruff scalps can experience. A special care polymer gives the hair a weightless moisturised feel and appearance. To use: Apply to wet hair and massage into a lather, then rinse thoroughly.