Experience 70-Day vibrant colour and shine. A gentle, sulfate-free cleanser that contains the Dual Capture Complex which provides powerful UV protection, minimising colour fade for lasting vibrancy while replenishing lost moisture. To use: Massage throughout wet hair, rinse. Repeat if necessary. Every Alterna Caviar product contains sustainable caviar extract sourced from France. 100% Free of parabens, sulfates and synthetic colour. Alterna products contain exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.