This Moisture Shampoo from Alterna helps to give your hair a silky radiance and revitalize brittle hair. It moisturises and protects colour while improving the overall appearance of your hair. Hair is left stronger, healthier and younger looking and is also protected from daily stresses and future damage. To use: Massage throughout wet hair and rinse thoroughly. For best results follow with Caviar Moisture Conditioner. Every Alterna Caviar product contains sustainable caviar extract sourced from France. 100% Free of parabens, sulfates and synthetic colour. Alterna products contain exquisite, effective ingredients to restore hydration, strength, vibrancy and elasticity for more youthful-looking hair.